Share this story
Close X
Switch to Desktop Site

Selling a mansion via TV 'spot'

West Coast viewers saw a brand-new type of TV commercial on their screens this fall -- a specific home for sale. San Francisco and Los Angeles stations ran a 30-second voice- over spot offering for sale a 24,000-square-foot, 58-room Grand Island mansion, 50 miles northeast of San Francisco, for $3 million.

Owners produced the short clip for less than $1,000 and paid between $5,000 and $10,000 for air time in each city. Results were said to be encouraging for a first-time experiment the owner-sellers said. Inquiries were directed to the Coldwell Banker realty of San Francisco.

About these ads

Follow Stories Like This
Get the Monitor stories you care about delivered to your inbox.