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Young lawyers and specialists are making the most use of advertising since the Supreme Court gave the go-ahead in 1977.

But experts say it's probably only a matter of time before more established firms give it a try. More competition - some 60,000 new law school graduates a year - and the steady removal of state restrictions on ads will force it, they say.

About these ads

At first, several states slapped on rules that governed what ads could say. But a chain of court decisions have struck down those and a number of other the restrictions in the name of First Amendment rights.

One benefit to consumers: cheaper services. A recent Arizona State University study found that lawyer charges averaged 30 percent higher in states that restricted advertising compared with states that allowed it.m

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