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Obfuscation be gone

Gobbledygook be gone. Communications Briefings is sponsoring a national contest designed to get executives to jettison their jargon.

The contest, titled ''Try this test: Write with just short words,'' requires execs to explain the role of short words and how they can improve communication.

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Following their own standard, editors of the corporate newsletter wrote the contest description in one-syllable words. ''What is our aim? It's to prove that words don't have to be long to be first-rate, and to show that short words can have charm, grace, strength, punch, and zest.''

Publisher Don Bagin cited a study showing the average business letter contains about 15 useless words.

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