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Nw Braniff airline plans to go the discount route

Braniff Inc., which flew out of bankruptcy in March, said Wednesday it will abandon its high-class strategy and become a discount airline by cutting fares, laying off 25 percent of its employees.

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The move fuels Braniff's fare skirmish with American and Delta Airlines, analysts said. The airline said its new peak-period one-way fare from Dallas to New York will be $129, less than half the current standard full-coach fare of $ 324 each way.

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