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Why People Listen to Heyns

ROGER W. HEYNS has worn many hats: chancellor of the University of California at Berkeley in the tumultuous late 1960s; professor of psychology at the University of Michigan; president of the American Council on Education; and now head of one of the nation's largest foundations, established in 1966 by William R. Hewlett, cofounder of the Hewlett-Packard Company. ``In each of those roles he's distinguished himself,'' says Frank H.T. Rhodes, president of Cornell University. ``He's a reflective and a thoughtful and a wise and a good man.''

Stanford University president Donald Kennedy agrees. ``He's been a kind of trusted senior counselor and adviser to all of us at Stanford.''

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Humphrey Doermann, president of the Bush Foundation in St. Paul, Minn., has worked with Heyns since 1978 on a joint project funding America's traditionally black colleges. ``He's particularly good at simplifying complicated questions into their essentials,'' says Mr. Doermann. ``Two of his essentials generally are, `Who is affected?' and, `Is it fair to those people in the long run?'''

``He understands that if you let ends justify means,'' adds Dr. Kennedy, ``you'll lose your soul along the way.''

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