NEW ON THE NEWSSTAND
UNLIKE best-selling magazines that are primarily vehicles for advertisers, environmental magazines ``are going to be forced to be reader-driven,'' says Samir Husni, magazine analyst at the University of Mississippi. ``With very few exceptions you're not going to find a huge advertising market for environmental products to support the magazine,'' says Dr. Husni. The magazine's content, he says, will make or break it.
Here's a look at two new ones.
First out in summer 1988, Buzzworm - the southern name for the rattlesnake that warns and demands immediate response - is for readers interested in global conservation, especially survival of wildlife and cultures. Packed with gorgeous photographs rivaling those in the National Geographic, the magazine is published in Boulder, Colo., by founder Joseph E. Daniel, a freelance photojournalist.
Articles have dealt with such controversial topics as using chimps for AIDS research and harvesting exotic game on overpopulated ranches in Texas.
Unique to the magazine is a ``Connections'' section, which lists volunteer projects and job opportunities. An annual list of ``Adventure Travel'' includes such extravagant getaways as scuba diving in the Galapagos and dog-sledding in the Arctic.
``It's a well-done magazine,'' says Husni, ``from the photography to the articles to the service telling everything going on in the country.'' Success will depend on getting devoted readers, he says. ``If the reader buys it, it is going to survive.''