Bob Geldof: the Pied Piper of celebrity activists
The Irish rocker helped spark celebrity interest in Africa in the 1980s.
Celebrity involvement in Africa is typically traced back to the mid-1980s, when rocker Bob Geldof, moved by the plight of starving Ethiopians, put out a single with his musician friends as "Band Aid."
Most Ethiopians – as Mr. Geldof, Sting, Paul Young, and others crooned – were too hungry and miserable to know it was Christmas. Likewise, most non-Africans were too busy with Christmas (or with everything else going on in their lives) to know so many Africans were starving.
The song reminded everyone what the holiday season was supposed to be about. Moreover, the tune was catchy, and the whole project fed the British tabloids for weeks: Was Annie Lennox happy with only having one line? Did Kool & the Gang feel they were being bigfooted by Phil Collins? Is it true Geldof had to wake Boy George up and fly him from New York to record his solo part?
"Do they know it's Christmas?" went straight to No. 1 that December 1984, becoming the fastest-selling single in British history, with a million copies sold in the first week. It raised millions of dollars for food aid to Ethiopia.
The following July, Geldof held Live Aid, a rock concert staged simultaneously in London and Philadelphia, which raised another $100 million for famine aid. By 1991, the Band Aid project had raised more than $140 million for six African nations, with about half spent on emergency aid and half on long-term projects. Geldof, at age 34, was subsequently knighted for the efforts.