Responsible for managing and growing digital and print subscriptions for The Christian Science Monitor. Marketing activities include: social media, email campaign marketing, search engine, referral and re-marketing campaigns; direct mail, gift programs, and telemarketing. Responsible for ensuring operational areas are supporting marketing activities by acting as liaison and key contact for Operations Departments (technical team, Fulfillment and Customer Service).
ESSENTIAL DUTIES AND RESPONSIBILITIES
Manages direct marketing strategy, implementation and promotional (P/L) reporting for CSM’s subscription-based products. Channels include:
Additional related duties (5%):
STAFF MANAGEMENT AND JOB CONTACTS
Supervisor: This position reports to the Circulation Director, and ultimately the chief marketing and strategy officer.
Regular Contacts: Employees, managers, vendors, professionals, subscribers, and the public.
College degree in marketing, business or similar, plus 2-5 years in direct marketing, digital marketing and/or circulation management.
Strong written and verbal communications skills, trouble shooting, and problem-solving skills needed. Must possess strong project coordination skills including scheduling, prioritizing workload and handling multiple activities. Strong spreadsheet skills and financial analysis skills are preferred. Logical thinking and experience with, or strong interest in, learning website analytics. Solid understanding of digital marketing channels, such as e-mail, paid search, and organic search. Must excel at working in a team environment and developing productive working relationships.
Strong skills in Microsoft Office, Excel, Word. Good technical understanding and ability to pick up new tools quickly. Working knowledge of HTML, Google ad networks, social media a plus.
Regularly works in an office environment.
Christian Science Information:
Mother Church membership is preferred.
The Christian Science Monitor is a 24/7 news website with a global readership. The Monitor also publishes a weekly news magazine, which includes both material unique to the print product and stories that also appear on the Monitor's website. The Monitor offers a highly selective internship program.
Interns have an opportunity for hands-on experience in a range of departments - the US and world news desks and various features areas. Activities may include writing short items for the paper or website, doing research, and assisting the photo and graphics departments. It may also include some everyday office-management tasks. At the discretion of the editors, interns can assist with editing and contacting correspondents and contributors, as well as reporting their own stories. Generally, the minimum time requirement for paid internships is 35 hours a week. Academic internships are more flexible and can be considered on a part-time basis.
The Christian Science Monitor
210 Massachusetts Avenue - P02-30
Boston, MA 02115