Emails from moms that make you laugh, cry, or sometimes just scratch your head.
More than ever, publishing today is a risky business. Bringing a book into the world is a gamble, and the best way to gamble, of course, is to reduce the number of unknowns in the game.
They’re young writers from New York’s blogosphere, and their first book may be the best of a new publishing trend: turning successful blogs into books. Shafrir and Grose get arguably closer than any other bloggers to making the genre-jump work.
They started PostcardsFromYoMomma.com roughly a year ago, after Grose sent Shafrir an e-mail from her mother. Shafrir suggested they collect them, and a blog “phenomenon,” as they call it, was born. The site averages 500,000 page views a month and attracts international attention.
The book based on their blog, which came out last month, is an attractive physical package: Larger than the tiny novelty products sold next to cash registers to last-minute binge buyers, “Love, Mom” is a real book, durable but cute. And its price – $17.99 for a hardback! – is persuasively quaint.
Ultimately, though, “Love, Mom” functions as a novelty book. While the authors add some breezy introductory material to their chapters, along with distracting trivia about and advice for moms, the meat of the book is e-mails and instant message chats between mothers and their grown kids, both of whom remain anonymous.