“Imagine a world of nine billion people with clean water, nutritious food, affordable housing, personalized education, top-tier medical care, and nonpolluting, ubiquitous energy. Building this better world is humanity’s grandest challenge,” they write at the book’s inception.
And then they issue a gentle challenge: “What follows is the story of how we can rise to meet it.”
In just 250 pages, Kotler and Diamandis offer a blue print of what it will take to achieve abundance. They call it the Abundance Pyramid. First, ensure food, water and shelter for every person on the planet. Then, guarantee abundant energy, educational opportunities, and communications and information access. Finally, produce a world where freedom and health care is in the province of all.
Technologies like the Lab on a Chip device will be able to return lab results in a matter of minutes. The Slingshot can already turn anything wet into “pure pharmaceutical-grade injectable water.” And the zero gravity, 3-D printer will give astronauts the ability to print out spare spaceship parts in the click of a button.
All of these technologies, and the dozens of others that "Abundance" introduces you to, will fill every rung of the Abundance Pyramid, and fast. Progress in technology is exponential – moving more than fast enough to meet the challenges ahead.
The four billion poorest people of our world, the “rising billion,” will be a huge force in the vision of abundance, note the authors. Not only have companies begun to take advantage of the aggregate purchasing power of those at the bottom of the economic pyramid by selling cheaper products to them (the fifth-largest denim producer in the world, Arvind Mills, now sells wildly popular, $6, ready-to-make jeans kits in India) but the introduction of cheap cell phones has revolutionized the way these bottom billion individuals live: mobile banking, job-hunting, and a free flow of information is now possible.