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Our family structures have changed, of course, with more women working outside of the home, more single-parent households, and, as a result, less time for home cooking. In the 1970s, market researchers began to find that for consumers, convenience was key, and executives at some of the food companies Moss spoke to still rationalize that they are giving the people what they want: inexpensive, easy sustenance. What's problematic is how dependent that sustenance is on the ingredients of Moss's title, from sugary breakfast cereals to Oscar Meyer's meat- and cheese-based Lunchables to frozen microwavable Hot Pockets, which contain more than 100 ingredients and close to a day's recommended limits of saturated fat and salt. Indeed, as the processed food industry has expanded, salt, sugar, and fat have become its three pillars, cheap components that serve many other functions beyond the obvious ones: adding bulk to food, stimulating overeating, and covering up the tastes of chemical additives, to name a few.

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