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The book world scrambles to capitalize on Palin's buzz

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Sarah Palin has certainly managed to jazz the news cycle. So it's not surprising that publishers are now hoping that she'll do as much for book sales.

In addition to the bestselling biography already out there  ("Sarah: How a Hockey Mom Turned Alaska's Political Establishment Upside Down" by Kaylene Johnson) and the one scheduled for release in two weeks (“Sarah Palin: A New Kind of Leader” by Joe Hilley), booksellers are scrambling to get more books related to the Republican vice-presidential candidate out on store shelves.

The New York Post today reported that as a result of Palin's buzz, anything by Palin's "doppelganger," Tina Fey, is red-hot right now.

So hot, in fact, that the Post says a bidding war has broken out. Agent Richard Abate is said to be talking to publishers about a book by Fey. (This is not Palin, now, mind you – this is simply her double, Tina Fey.)


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