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'The biggest selling writer in English you've never heard of'

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At least that's how the Guardian begins today's piece on Chetan Bhagat.

"His name doesn't grace any Booker list, but it is found on the lips of every college student in India," the story goes on to say.

Bhagat is not exactly unheard of in the US. The New York Times did a story on him last March and his novel "One Night @ the Call Centre" has become popular here in a Ballantine paperback edition.

The Bollywood film version of the book, entitled "Hello," is scheduled for worldwide release today.

In India Bhagat is a publishing phenomenon – the biggest-selling English-language novelist in India’s history. His first two novels have sold more than a million copies and 20-something middle-class Indians consider him the voice of a generation. (Even though he's actually 35.)

His latest novel, “Three Mistakes of My Life,” is now selling about a copy every 17 seconds.

But India's literary establishment looks down on Bhagat. "The book critics, they all hate me,” he has told the press.

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