What sells books? A nod from Obama
Wow, the power that he wields! Not only have Barack Obama's own books ("Dreams from My Father" and "The Audacity of Hope") become bestsellers, but it's looking now as if any book he mentions has the potential to fly off bookstore shelves.
Today's issue of industry newsletter Publisher's Lunch notes that:
"Barack Obama mentioned his respect for Doris Kearns Goodwin's book 'Team of Rivals: The Political Genius of Abraham Lincoln' many times as a candidate, and now it looks as if the President-elect has promoted his first bestseller (by another author). With the title theme dominating media discussion of Obama's potential Cabinet selections, Goodwin's book has now cracked the top 20 at both Amazon (currently at No. 12, even though the paperback is out of stock there until November 23) and BN.com (now at No. 11). Our tracking shows the paperback broke through the top 100 on both sites right after the election. Even the hardcover edition is now in the top 100 at both sites."