In the race for the digital book market, the iPhone just took a big step forward. ScrollMotion, an iPhone application development company, has launched Iceberg, an e-book reader for the iPhone.
Iceberg claims that its software comes closer to the experience of reading a book.
“What makes the software different,” ScrollMotion’s chief literary officer Calvin Baker told Publishers Weekly, “is that each book is a self-contained app. You download the book, not a piece of software.”
According to Publishers Weekly, "Iceberg mimics the natural reading experience, allowing the user to 'flip' the page with a swipe of the finger and uses the iPhone and iTouch’s interface to allow for scrolling, shrinking and expanding text, bookmarking and note taking."