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iPhone looks more and more like a Kindle competitor

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In the race for the digital book market, the iPhone just took a big step forward. ScrollMotion, an iPhone application development company, has launched Iceberg, an e-book reader for the iPhone.

Iceberg is now offering titles from major publishing houses including Random House, Hachette, Penguin, Houghton Mifflin Harcourt, and Simon & Schuster.

Iceberg claims that its software comes closer to the experience of reading a book.

“What makes the software different,” ScrollMotion’s chief literary officer Calvin Baker told Publishers Weekly, “is that each book is a self-contained app. You download the book, not a piece of software.”

According to Publishers Weekly, "Iceberg mimics the natural reading experience, allowing the user to 'flip' the page with a swipe of the finger and uses the iPhone and iTouch’s interface to allow for scrolling, shrinking and expanding text, bookmarking and note taking."

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