Margaret Atwood and the totally "green book tour"
In recent years many authors have worried that book tours might not be effective. But Margaret Atwood has an entirely different reason to question the book tour: its large carbon footprint. That's why she's created her own "green book tour."
As she travels to promote "The Year of the Flood," her latest novel, Atwood has vowed to "zero-footprint" the whole thing by working with a carbon offset and carbon-reduction design company. She travels by train whenever possible (she traveled to Europe by boat), uses local talent for the performance pieces that highlight her book launch, serves local food, and is donating any profits from ticket sales to local green charities.
She's also busy proving that there's no reason an (almost) septuagenarian cannot embrace social media. She is blogging, tweeting, peddling ringtones through the website yearoftheflood.com, and will run a YouTube competition.