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How low can Amazon go?

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When Amazon first started offering e-books at prices as low as $9.99, it seemed to many publishers and other booksellers that things couldn't get much worse. Then they did. Yesterday Amazon pushed prices on pre-orders of electronic versions of several big titles down to $7.99.

The e-tailer made headlines yesterday when it announced that customers who pre-order e-book versions of Stephen King's “Under the Dome” and Sarah Palin memoir “Going Rogue” will pay only $7.99. (The two books were released in hard cover in November, but their publishers had delayed the electronic versions of both books till Dec. 24, hoping to encourage big holiday sales of the physical books.)

Today, industry newsletter PublishersLunch notes that Amazon has further lowered the price tags of e-book versions of other popular titles. These include: "Wolf Hall" by Hilary Mantel ($8.80); "The Help" by Kathryn Stockett ($7.60); "The Girl Who Played with Fire" by Stieg Larsson ($7.99); "Pursuit of Honor" by Vince Flynn ($8.00); "What the Dog Saw: And Other Adventures" by Malcolm Gladwell ($9.00); and "Beautiful Creatures" by Kami Garcia and Margaret Stohl ($9.00).

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