A new survey suggests that there's plenty of room for the iPad and the Kindle to peacefully coexist.
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For some pundits it once seemed like simple arithmetic: The iPad does many things and the Kindle only one. So no one with an iPad will need a Kindle, right?
Apparently not, according to a new survey by TechCrunch, which suggests that the iPad is not a Kindle killer. On the contrary: According to the TechCrunch survey of 1,000 iPad owners, 40 percent also own a Kindle. And perhaps more significantly, another 23 percent plan to buy a Kindle within the next 12 months.
The big takeaway, according to TechCrunch: "[T]he iPad and the Kindle are perceived as different types of products, and rightly so. Amazon has done a good job marketing the Kindle as an ebook designed specifically for book lovers, and at $139 for the lowest-priced Kindle it is seen as a different class of device than the $499 iPad. (It also doesn’t hurt that you can use the iPad as a Kindle reading device, removing the need for consumers to make an either-or decision)."