J.K. Rowling is whipping up excitement about Pottermore, her mysterious new website that's said to be "amazing," "engaging," "breathtaking" – and completely secret until June 23.
Muggles everywhere are going mad.
"Harry Potter" author JK Rowling has launched a mysterious new website, Pottermore.com, but with only a pink background, the world “Pottermore,” a pair of owls, and a promise of more “coming soon,” she’s keeping fans in the dark – and keeping them guessing. (A Rowling spokesperson has confirmed only that the site is "not a new book" and "not directly related" to the final "Potter" movie, "Harry Potter and the Deathly Hallows: Part 2," which will be released next month.)
A “Secret Street View” challenge guided fans to the site earlier this week, as 10 Potter fansites were given coordinates, each of which led to a single letter. Put together, the letters spelled out Pottermore.
Rowling is stirring the pot with a YouTube announcement page counting down the days, hours, minutes, and seconds to her June 23 announcement. It proclaims, “The owls are gathering. Find out why soon.”
No other details about the new project have yet been revealed. So what might the Pottermore website be?