Kobo and the Vox tablet are "gunning for Amazon"
(Read article summary)Kobo debuts its Vox tablet – a low-priced Android it hopes will take on Amazon's Kindle Fire tablet.
It looks like Kobo is after some Amazon market share.
The Canadian firm announced Wednesday the Kobo Vox, a low-priced Android tablet ringing in at a Kindle Fire-matching price of $199.99. The updated offering – a touch-screen Android-operated e-reader – and the low price point keeps Kobo in step with Amazon’s Kindle and Barnes & Noble’s Nook. Though the Canadian company occupies a much smaller market share than its competitors, “it will match its rivals and won’t be left behind as it competes to be the third-place e-reader with sights set on growing in stature and sales,” writes The LA Times.
"We're gunning for Amazon," Kobo Chief Executive Michael Serbinis told the LA Times Technology blog in a May interview.
The sleek, black Wi-Fi-only tablet has a multi-touch 7-inch screen with 1024 x 600 resolution, covered in an anti-glare coating for outdoor reading. Kobo’s signature black quilted plastic design on the back remains in place on the Vox, and they’ve added a colored plastic band around the sides of the e-reader, available in hot pink, lime green, ice blue, and jet black. The Vox also has 8 gigabytes of storage (plus a microSD card drive for another 32 gigabytes in external storage), an 800-megahertz processor, and 512 megabytes of RAM.
