Kobo and the Vox tablet are "gunning for Amazon"(Read article summary)
Kobo debuts its Vox tablet – a low-priced Android it hopes will take on Amazon's Kindle Fire tablet.
It looks like Kobo is after some Amazon market share.
The Canadian firm announced Wednesday the Kobo Vox, a low-priced Android tablet ringing in at a Kindle Fire-matching price of $199.99. The updated offering – a touch-screen Android-operated e-reader – and the low price point keeps Kobo in step with Amazon’s Kindle and Barnes & Noble’s Nook. Though the Canadian company occupies a much smaller market share than its competitors, “it will match its rivals and won’t be left behind as it competes to be the third-place e-reader with sights set on growing in stature and sales,” writes The LA Times.