Is Target now seeing Amazon as an enemy rather than a partner?
Yet again, Amazon has found itself at the center of a retailing dispute.
Target Corporation announced Wednesday it will stop selling Amazon’s Kindle devices, the latest in a series of brawls between the two companies.
Target will cease sales of all Kindle e-reader and tablet devices, including the new Kindle Fire tablet, as well as all accessories for the devices like covers and chargers. The retailer will continue to sell other e-readers and tablets, however, including Barnes & Noble’s Nook and Apple’s iPad.
"Target is phasing out Amazon- and Kindle-branded products in the spring of 2012," Target spokeswoman Molly Snyder wrote in an email to Reuters. "We will continue to offer our guests a full assortment of e-readers and supporting accessories."
There are a few potential reasons for Target’s decision. As Reuters noted, Amazon ran Target’s website for several years, but that relationship ended last year amid a legal battle.