“Rubio also brings other political credentials, including hero status with many conservative Christians and Tea Party supporters, a proven ability to raise big money and residency in the nation's quintessential swing state,” reports USA Today in a story about the junior senator’s book and his turn in the limelight.
“As the country changes demographically, he's an appealing candidate who has the ability to connect with audiences defining conservatism,” Steve Schmidt, a top strategist for Republican John McCain in the 2008 presidential campaign, told USA Today. “The other aspect is that Marco Rubio was born in the 1970s. When he inevitably runs for national office, he will represent a generational change.”
As Linda Feldman wrote in a recent Monitor piece, “Rubio is a young, charismatic, Hispanic conservative from a top battleground state.”