'Twilight' used as a lure to the classics, on both sides of the Atlantic(Read article summary)
In the US and Europe, publishers have been trying to use the 'Twilight' phenomenon to bring young readers to the classics.
"Twilight" fans know that, in Stephenie Meyer’s blockbuster series, protagonists Bella Swan and Edward Cullen love the classics they read in school, occasionally referencing books like “Romeo and Juliet” and “Wuthering Heights.”
The New York Times wrote this week about efforts by US publishers to introduce hardcore "Twilight" fans – also known as Twihards – to those older stories of romance by slapping on some "Twilight"-like covers. In fact, the 2009 version of the Emily Brontë classic "Wuthering Heights" published by HarperCollins Children’s Books could easily be mistaken for one of the Stephenie Meyer novels, using as it does the well-known “Twilight” cover format of a black cover with a single red object in the foreground. The new “Wuthering Heights” cover is all black, with a shadowy flight of stairs in the center and a white rose tied with a red ribbon in front of it.
Just in case you missed the point, a red sticker on the cover reads “Bella & Edward’s Favourite Book.”
“As a bookseller, I appreciate the classics and I love when I can sell them to a new generation,” Julie Klein, owner of the New York bookstore Book Revue, told The New York Times of the new classics covers. “Anything that gets kids to look at them.”