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Can Kobo compete with iPad and Kindle?

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Borders/PR Newswire

(Read caption) Kobo previously released an e-reader in 2010, which was available through its partnership with defunct book chain Borders.

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A Canadian company is trying to shake up the American tablet wars – and it’s aiming to topple Amazon’s Kindle and Apple’s iPad to become the top e-reader in the world.

Toronto-based Kobo announced Thursday it is launching a new tablet and e-reader in the coming months as it seeks to expand its US market share and compete with Amazon and Apple, both of which are expected to unveil new tablets soon.

Though Kobo’s US market share in the e-book segment is currently in the “low single digits,” Kobo CEO Mike Serbenis said it’s aiming to capture more than 20 percent of US market share – and even more of the global market.

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