Rick Riordan's new book quietly builds buzz(Read article summary)
While J.K. Rowling's 'The Casual Vacancy' is getting the media attention, Rick Riordan's latest children's book 'The Mark of Athena' has been racing up the bestseller lists.
The new children‚Äôs book by Rick Riordan, ‚ÄúThe Mark of Athena,‚ÄĚ recently took the place of ‚ÄúThe Casual Vacancy‚ÄĚ as number one on the Amazon bestseller list, and the book has already spent 148 days on the Amazon top 100 list before even being published. ‚ÄúThe Mark of Athena‚ÄĚ comes out today.
The new book is the third book in the "Heroes of Olympus" series, which is itself a sequel to the "Percy Jackson & The Olympians" series. The "Percy" series was adapted into a film, titled ‚ÄúPercy Jackson & The Olympians: The Lightning Thief,‚ÄĚ in 2010.
‚ÄúI grew up reading Rowling,‚ÄĚ a Publishers Weekly user named Keira Jaimee Clark wrote online. ‚ÄúAnd while I plan to pick up Casual Vacancy at some point before the new year, MoA is much further up my priority list - I'm picking up a copy tomorrow!‚ÄĚ