How are Paula Deen cookbook sales faring?(Read article summary)
A highly publicized racism scandal has already cost celebrity chef Paula Deen her Food Network contract. Will readers still buy her cookbooks?
Are Paula Deen’s days as bestselling cookbook author over?
A highly publicized racism scandal has already cost Deen a lucrative contract with the Food Network and may also cost the Southern cooking icon her deal with shopping network QVC. Whether fans can stomach the latest news and continue to purchase Deen’s 14 cookbooks remains to be seen.
The celebrity chef became embroiled in scandal last week after she admitted in a deposition that she had used racial epithets and tolerated racial jokes and pornography in the workplace, according to news reports. The deposition was part of a discrimination lawsuit filed by a former employee.
According to news reports of the deposition, which found its way online over the weekend, Deen admitted to using the N-word; making jokes about black people, Jews, and "rednecks"; and considering planning a plantation-themed party complete with black men “playing” slaves.
Deen has posted several online videos apologizing for her comments and mistakes, including one in which she tells fans, “I beg for your forgiveness.”
The question is, will Deen’s damning comments sour her cookbook sales?
The queen of cooking has long held a monopoly on the Southern cookbook market, with 14 bestselling cookbooks like “Paula Deen’s Southern Cooking Bible,” “Paula Deen’s The Deen Family Cookbook,” and “The Lady and Sons: Savannah Country Cookbook.”
(She also oversees an empire of TV shows, restaurants, cookware, a magazine, and endorsement deals.)