Book predicting a bleak future for Apple without Steve Jobs is 'nonsense,' says Apple CEO Tim Cook(Read article summary)
Yukari Iwantani Kane's new book 'Haunted Empire' questions the future of Apple without Steve Jobs at the helm. Cook says 'Empire' 'fails to capture Apple, Steve, or anyone else in the company.'
A recent book about the future of Apple after the death of Steve Jobs has prompted a statement from current CEO Tim Cook calling the book ‚Äúnonsense‚ÄĚ and saying that he feels ‚Äúvery confident about our future.‚ÄĚ
Author Yukari Iwatani Kane released her book ‚ÄúHaunted Empire: Apple After Steve Jobs‚ÄĚ on March 18. In its review Publishers Weekly called the book a story in which Apple has ‚Äú[lost] its soul.‚ÄĚ
‚ÄúThe company‚Äôs knack for conjuring breakthrough i-gadgets lapsed into a series of ho-hum upgrades, misfires like the befuddled artificial intelligence app Siri, and interminable patent lawsuits, while market share, profits, and stock price eroded,‚ÄĚ PW writes in its review. ‚ÄúKane makes the story a study in CEO leadership styles, contrasting Jobs‚Äôs visionary bluster with his successor Tim Cook‚Äôs icy bean-counting.‚ÄĚ
Kirkus Reviews wrote that ‚Äúit seems self-evident that without Jobs' peculiar blend of devotion to both technological superiority and sheer beauty, Oracle CEO Larry Ellison's view is the correct one: Apple ‚Äėwill not be nearly so successful because he's gone,‚Äô‚ÄĚ although the review also noted that, because of the time during which it was written, Kane‚Äôs book doesn‚Äôt include such recent Apple successes as iOS 7 and the iPad Air.
In a New York Times interview, Kane said that if one judges by numbers, Apple is still doing well.
‚ÄúBut Apple‚Äôs own definition of success is much more,‚ÄĚ she said. ‚ÄúIts promise is to be exceptional ‚Äď to make insanely great products that change the world. The latter is difficult to do without Steve Jobs‚Äôs reality distortion field. In its absence, Apple is simply less convincing‚Ä¶ The business challenges that Apple is facing would have been considerable even if Steve Jobs were around. His loss makes it all the more difficult because there is no one with the moral authority to take the kind of risks that made Apple so iconic in the first place. A hired manager will never have the same authority as a man who not only founded the company, but rescued it as well.‚ÄĚ
In Cook‚Äôs statement about the book, he said the ‚Äúnonsense belongs with some of the other books I‚Äôve read about Apple.‚ÄĚ
‚ÄúIt fails to capture Apple, Steve, or anyone else in the company,‚ÄĚ he said. ‚ÄúApple has over 85,000 employees that come to work each day to do their best work, to create the world‚Äôs best products, to put their mark in the universe and leave it better than they found it. This has been the heart of Apple from day one and will remain at the heart for decades to come. I am very confident about our future.‚ÄĚ