'The Fault in Our Stars': Vote on Tumblr to direct movie publicity tour (+video)(Read article summary)
A campaign titled Demand Our Stars has 'Fault' fans voting to determine which states 'Fault' author John Green and the stars of the film will visit.
Want to see “The Fault in Our Stars” author John Green – and the stars of the “Fault” film adaptation, Shailene Woodley and Ansel Elgort – on tour?
Then you’ll have to demonstrate your wish via Tumblr.
A Tumblr contest titled “Demand Our Stars” will determine what states Green, Woodley, Elgort, and actor Nat Wolff will visit during the “Stars” promotion tour. The contest was created jointly by Tumblr and the studio behind “Stars,” 20th Century Fox. To cast a vote, fans must post the logo for their state as created for the campaign, and each note on Tumblr counts as one vote for the state.
Green and the “Fault” stars will be touring to promote the film from May 6 to May 10 and the “Fault” movie is being released on June 6.
According to Publishers Weekly, the four states with the most votes will earn visits from the “Fault” crew. The contest will close on April 25 and winners will be announced the following week.
The tour on which the “Fault” group will embark will be the first movie tour determined by Tumblr vote, said Fox Films senior vice-president of domestic digital marketing George Dewey.
“Tumblr obviously is a platform where a lot of our Fault fanatics live, so we were looking to do something really big with them,” he said. “We also wanted to give our fans control over some of our campaigns.”
Green tipped PW off as to which state he’s pulling for in the contest.
“I’m secretly hoping for Indiana so I can spend a day with my family,” he said. “But I don't think Indiana has a chance!”
“Fault” was first released in 2012 and follows two teenagers who meet at a support group for those diagnosed with cancer. Woodley portrays Hazel Lancaster and Elgort plays Augustus Waters.