Publisher Bloomsbury creates Harry Potter Night(Read article summary)
The event is set to be held on Feb. 5.
Jaap Buitendijk/Warner Bros. Pictures/AP
“Harry Potter” fans can now celebrate the famous boy wizard on his own special night.
Publisher Bloomsbury has created Harry Potter Book Night, which will be held for the first time in February. Venues such as libraries, bookstores, and schools are invited to participate.
“This exciting event gives new and existing fans a chance to share the wonder of J.K. Rowling’s unforgettable stories and, most excitingly, to introduce the next generation of readers to the unparalleled magic of Harry Potter,” the event’s website reads. “You are hereby invited to embrace the magic and banish the midwinter blues!” (Or, the site noted, celebrate summer, if you’re in the Southern Hemisphere.)
Bloomsbury has created a kit for anyone who wishes to get involved and the kit will include games, quizzes, and suggestions for costumes and venue decorations as well as other materials. Registration for those who want the kit will close on Nov. 28.
“There will be public events in London and key regions around the UK, a major competition for UK schools and many further treats and surprises – all celebrating J.K. Rowling’s seven iconic Harry Potter books – to be revealed very soon,” the event website reads.
Bloomsbury Children’s Books marketing director Emma Hopkin noted how popular the release parties for the release of each “Potter” book were while the series was still being published.
“Following some in-depth market research, we decided a moment in the book calendar year to celebrate Harry would reawaken the excitement of the midnight openings which were such a mark of the original publications,” Hopkin told the Bookseller. “It will remind the fans about Harry Potter and also be a good opportunity to introduce the books to new readers.”
The announcement comes as the world of “Potter” is set to continue at the movie theater as well. A film trilogy based on “Potter” author J.K. Rowling’s book “Fantastic Beasts and Where to Find Them,” which is set in the world of “Potter,” is set to be released beginning in 2016.