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Charities borrow for-profit strategies to do good

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Inspiring these young social entrepreneurs are a new set of older "philanthrocapitalists," wealthy individuals who have made their fortunes in the high-tech industry. They include Bill Gates, who left Microsoft to run the Bill & Melinda Gates Foundation; and Pierre Omidyar and Jeff Skoll, who held top positions at eBay and now have established The Omidyar Network and The Skoll Foundation.

Along with Google.org, the philanthropic arm of Google Inc., they back both nonprofit and for-profit enterprises that they feel can make a difference.

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