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ESPN 3D kicks off the year of 3D TV. But will consumers buy in?

ESPN 3D is the latest move for a TV technology that's getting massive investment by retailers, governments, and content providers like Discovery.

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University of Southern California fans watched a USC-Ohio State college football game in 3D this past September in Los Angeles. With the unveiling of ESPN 3D Tuesday, 3D TV got yet another boost. But will consumers be convinced?

Paul Rodriguez/Orange County Register/Newscom/File

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What do the movie Avatar, the government of South Korea, and ESPN have in common? Massive investment in 3D technology.

ESPN announced Tuesday that it will show the Mexico-South Africa World Cup match on June 11 in 3D, its first broadcast on a new ESPN 3D network that will televise at least 85 live sporting events through the end of 2010.

ESPN says it has been testing the technology, debuted most famously in several theaters for a University of Southern California versus Ohio State football game in 2009, for two years.

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