IN PICTURES: Holiday helpers
“There is a confluence of events in terms of returns, gift card redemptions, and clearance that will make it a perfect storm in terms of customer traffic,” he says.
However, even with this influx of shoppers, Mr. Krugman says, it is doubtful the day's sales will be larger than last Saturday's, referred to by retailers as Super Saturday, or Christmas Eve, often referred to as “Father’s Day,” for the men who wait until the last minute to shop.
The National Retail Federation had forecast a 3.3 percent gain in holiday sales this year over last, but some other retail analysts suggest it will be more like a 5 percent gain. That is in large part because shoppers appear to have lost some reticence about spending money.