NBA regular season opens. Back to normal? Not quite.
NBA regular season finally arrives with five games on Christmas Day. But TV and technology are changing league revenues and how America will see the NBA regular season.
The NBA regular season finally begins Christmas Day with a slate of five games: Oklahoma City vs. Orlando, the Golden State Warriors vs. the Los Angeles Clippers, the Boston Celtics vs. the New York Knicks, the Chicago Bulls vs. the Los Angeles Lakers, and, in a rematch of last year’s finals, the Miami Heat will meet up with the Dallas Mavericks.
So all is back to normal in professional basketball? Not quite. And it's just not the lockout-shortened season will feature 66 games instead of the usual 80-plus.
TV and TV technology are changing the league's revenue streams. And the NBA will have to catch up, if it wants to capitalize on its potential.
Start with the least obvious: Fans are less inclined to go to an actual game.
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