At CES, six of the top 10 automakers are promoting their technological gadgetry, an increasingly important factor in car sales. The Las Vegas electronics show is coinciding with the Detroit Auto Show.
But this year, the show, which opened Tuesday and runs through Friday, will offer attendees a newly expanded area in which high tech is increasingly prevalent: their cars.
Detroit is leaving a bigger footprint than ever on the annual trade show, which is the world’s largest for consumer technology. Six of the top 10 automakers are exhibiting, one more than last year.
The Consumer Electronics Show (CES) is taking place the same week as the start of the North American International Auto Show (NAIA) in Detroit, a synergy that is not coincidental: According to the Consumer Electronics Association in Arlington, Va., the value of technological gadgetry that will be factory-installed in vehicles is expected to reach $7 billion in 2012, a 16-percent increase over 2011.
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