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Miami Dolphins on ‘Hard Knocks’ is shrewd business

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The Dolphins, however, may be the perfect fit. A storied franchise with a long history and good brand recognition, the Dolphins have been among the NFL’s bottom feeders for a solid decade, since Hall of Fame quarterback Dan Marino and coach Jimmie Johnson made their exits. The ‘Phins have had seven coaches since Johnson left in 1999. Playing in a tough AFC East division that includes both the Patriots and the Jets, Miami hasn’t made the playoffs since 2008.

In recent years, the Dolphins have been mostly famous for poor ticket sales and a front office thoroughly despised by its fans. In an effort to boost interest in the team, owner Stephen Ross has sold minority stakes in the team to a slew of Miami celebrities, including singer Gloria Estefan, Marc Anthony, and tennis stars Venus and Serena Williams. In March, a group of Dolphins fans protested outside Sun Life Stadium, calling for General Manager Jeff Ireland to be fired. The team’s offseason thus far has been an exercise in failure – Peyton Manning, Alex Smith, Matt Flynn, and coach Jeff Fisher were all seriously courted by the Dolphins, then chose to go elsewhere.

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