3. "Linsanity" - Jeremy Lin
Jeremy Lin and his marketing team laid official claim to "Linsanity" a mere five games into the point guardâ€™s improbable run with the New York Knicks, according to The New York Times. It was fast, but he wasnâ€™t the first. All manner of â€śLinsanityâ€ť merchandise, from t-shirts to coffee mugs, started cropping up within a week of the point guard's explosion onto the NBA scene, and at least five other parties filed â€śLinsanityâ€ť trademark requests around the same time. Lin, the first Asian-American to play in the NBA, also has â€śLinsanityâ€ť trademark requests pending in China, Taiwan, and Hong Kong, where he is enormously popular.