3. 'Cat Herders,' EDS (2000)
More often than not, the most memorable Super Bowl commercial in a given year is also the funniest. And most hilarious of them all just might be ‚ÄĚCat Herders,‚ÄĚ which made its debut during Super Bowl XXXIV. The detail work in this one is just exquisite, from the cowboy taking a lint roller to his jacket to the aerial special effects shot of hundreds of cats fording a river. In a hyped up Super Bowl ad landscape in which every company is trying to have the loudest, funniest spot, this ad is arguably the most memorable of the past 15 years.
The commercial has even outlasted the company it advertises. EDS, a digital management firm, was absorbed by Hewlett-Packard in 2008.