Accountability means treating a gift as an investment to ensure a quality return.
With an eye on their dwindling investment-account balances, Americans are making end-of-year charitable donations expecting greater accountability, philanthropy watchdogs say.
“People want to do something meaningful,” says Bob Ottenhoff, president and CEO of GuideStar, a nonprofit dedicated to helping donors make prudent gifts. “The mindset changed from, ‘Here’s a donation because you are a nice person doing nice things,’ to ‘I’m a person making an investment in your organization and expect results.’ ”
Yet despite this desire for accountability, Mr. Ottenhoff and others say, too few donors do any legwork to safeguard their donations. Many simply respond to charitable solicitations, rather than seek out charities to support, which can leave them vulnerable to scams or result in funding fiscally irresponsible nonprofits.
But with a little donation acumen, donors can vastly increase the likelihood that the gifts they make will reach the individuals they intend to benefit this holiday season.
In 2007, Americans donated $300 billion to charity; $200 billion was from individuals, Ottenhoff says.
Ensuring donated money goes to the right place begins with donors, says Daniel Borochoff, president and founder of the American Institute of Philanthropy, a charity watchdog group.
“These are one-way transactions and a lot of people don’t put in the effort…. If people would think a little bit, so much more could be accomplished,” he says.
Ottenhoff says donors must first “resist an urgent telephone [solicitation] or the mailing you get with sad looking pictures, or increasingly, e-mail.”
Instead, they should ponder causes, and whether they wish to donate internationally, nationally, or locally, and to new or established organizations.
“Then, begin to look for organizations that fit your criteria,” he says. “If your interest is food banks in Boston, narrow it down to a few and make comparisons: How are they doing? Are they meeting their goals?”