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Mazda to reveal new car via Microsoft Xbox Live

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Eugene Hoshiko/AP/File

(Read caption) Mazda Motor Co. President and CEO Takashi Yamanouchi and Mazda China CEO Noriaki Yamada pose with Mazda's CX-5 at the Shanghai International Automobile Industry Exhibition in Shanghai, China earlier this year. Mazda is expected to unveil the redesigned 2014 Mazda3 next week.

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Mazda will stream the live reveal of a brand new model via Microsoft’s Xbox Live online gaming platform, the automaker has confirmed.

The new model, likely to be the redesigned 2014 Mazda3 we’ve been spying in prototype form for several months, will be revealed at 9:00 p.m. EDT on June 26 at a location in New York City, with the event to be streamed live over the Xbox Live network.

For those readers not signed up to Xbox Live, Mazda will also be placing updates on its official website (MazdaUSA.com). Here, a link will be placed that leads users to a Mazda landing page on the website Xbox.com.

The special landing page will include details of the event and a countdown clock, and will host a sweepstakes for one lucky entrant to win $2,500 to create their dream trip to a music event of their choice. To help build awareness, Mazda will also be making announcements on its various social media pages.

Mazda is keeping quiet on just what model will be revealed, though the only new Mazda we’re expecting this year from the Japanese automaker is the Mazda3.

Stay tuned for an update.


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