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Can Millennials build a car that Millennials will actually buy?

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Gene J. Puskar/AP/File

(Read caption) The Mazda logo on a sign at the 2013 Pittsburgh Auto Show in Pittsburgh. A group of engineering students at Clemson University have designed a concept car for Mazda aimed at the wants and needs of young adult drivers.

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We've spilled a lot of virtual ink discussing Generation Y (aka Millennials) and their love/hate relationship with cars. Among the findings in recent years:

Understandably, these doom-and-gloom predictions have automakers worried . Some are planning for a future filled with alternative mobility options. Others insist that, no, the kids are all right, just give them time and they'll come around. The latter have occasionally attempted to create cars just for Millennials, with mixed results.

And so, the younguns have taken matters into their own hands. According to Auto News, a team of grad-student engineers at Clemson University recently pulled the wraps off a long-awaited new car, built as a concept for Mazda.


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