Range Rover is at full production and still can't build fast enough(Read article summary)
The new Land Rovers and Range Rovers are more luxurious than ever -- and in higher demand than ever too. Especially in China. Chinese demand for the cars is growing so fast the company can't even keep up.
Starpix, Kristina Bumphrey/AP Photo/File
The new¬†Land Rover Ranger Rover¬†and¬†Range Rover Sport¬†SUVs¬†are lighter, higher-tech, and more luxurious than ever--and they're in massive demand. So much so, that even with production running full-blast around the clock, Land Rover simply can't keep up with demand, which is about 40 percent higher than the company predicted.¬†
What does that mean for buyers? Right now, there's a six-month wait on new orders of the Range Rover, and a nine-month wait for the Range Rover Sport, reports¬†Automotive News Europe¬†(subscription required).
China is the main driver behind this demand, according to the report, and buyers are willing to pay premiums of up to $80,000--on top of sticker prices that range as high as $458,000 in the Chinese market.
Considering that in the U.S., the Range Rover Sport starts from just $64,495, and the Range Rover starts from $83,545, it seems that high demand in China is a very good problem for Land Rover to have.