Small SUVs: Competition heats up among luxury brands(Read article summary)
Small SUVs, or crossover vehicles, are coming from Porsche, BMW, and Mercedes to cash in on the growing demand for crossovers. But some worry that Porsche's small SUV, the next-generation Cayenne, may hurt the exclusivity of the Porsche brand.
Porsche may be set to cash in on growing demand for¬†crossovers¬†with coupe-like styling, a segment initiated by the BMW X6, by launching its own version based on the next-generation Cayenne. If built, the vehicle would not only have the X6 to contend with but also Mercedes-Benz‚Äôs upcoming MLC based on the¬†recent Concept Coupe SUV¬†as well as a similar model from Audi.
According to¬†Autocar, the so-called ‚ÄėCayenne Coupe‚Äô is advanced in its initial design proposal stage but there are concerns within the company that additional¬†crossoverand SUV models may hurt the exclusivity of the Porsche brand.
"We have been considering launching a more sporting derivative of the Cayenne for some time now," a senior Porsche official is reported to have said. "The problem has been the production capacity at our Leipzig factory and the strong sales of the regular Cayenne."
If built, the¬†vehicle¬†would ride on the SUV version of the Volkswagen Group‚Äôs new MLB Evo platform, which debuts in the¬†2015 Audi Q7¬†and will underpin the next-generation Cayenne and Volkswagen Touareg as well as the¬†new Bentley SUV¬†and¬†production Lamborghini Urus. The vehicle would be the sportiest Cayenne variant, but will likely share its powertrains with the regular model.
Expect it to have a low ride height, coupe-like profile and a five-door, liftback bodystyle.
With the next-generation Cayenne set to bow around 2017, we may see the coupe version launched as early 2018‚Ä¶ if it‚Äôs approved for production. Note, Porsche will be launching a¬†facelifted version of the current Cayenne¬†for the 2015 model year.