Ford sells 500 Mustangs in 30 seconds

Ford started accepting orders for its 2015 Mustang in Europe. Thirty seconds later, the first 500 Ford Mustangs were sold out.

|
Brendan McDermid/Reuters/File
The new 2015 Ford Mustang GT is seen on the observation deck of the Empire State Building in New York in April 2014 Ford sold out 500 of the 2015 Mustangs in 30 seconds.

Ford recently opened up the order books for its 2015 Mustang in Europe, and within 30 seconds the first 500 cars destined for the old continent were snapped up. In an interesting move, Ford Motor Company [NYSE:F] opened up the order books during last weekend’s final for the UEFA Champions League, which saw Real Madrid CF beat Club Atlético de Madrid 4-1 after extra time. It proved successful, with more than 9,300 orders garnered from Mustang fans hopeful to be among the first 500 owners of the sixth-generation pony car in Europe.

The 500 new Mustangs were allocated across 20 countries. Ford will in the next few weeks contact the buyers from each of these countries who were quickest to place their reservation to let them know they have been successful. Each buyer will then be invited to complete their order at a dealership later this year but will have to wait until 2015 for delivery. Deliveries here are expected to start this fall.

Ford limited the first 500 examples to either Race Red for buyers interested in the coupe or Magnetic Silver for the convertible. The buyers also have to choose from either the Mustang EcoBoost model or Mustang GT. The base Mustang equipped with a V-6 won’t be offered in Europe.

All 500 examples will feature Ford’s latest SYNC system; navigation; heated and ventilated seats; Park Assist; black leather trim; chrome detailing; and 19-inch alloy wheels.

This is the first time in the Mustang's 50-year history that the car is being sold in Europe by Ford. Previous generations were typically sold in limited numbers by third party importers.

You've read  of  free articles. Subscribe to continue.
Real news can be honest, hopeful, credible, constructive.
What is the Monitor difference? Tackling the tough headlines – with humanity. Listening to sources – with respect. Seeing the story that others are missing by reporting what so often gets overlooked: the values that connect us. That’s Monitor reporting – news that changes how you see the world.

Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com.

QR Code to Ford sells 500 Mustangs in 30 seconds
Read this article in
https://www.csmonitor.com/Business/In-Gear/2014/0530/Ford-sells-500-Mustangs-in-30-seconds
QR Code to Subscription page
Start your subscription today
https://www.csmonitor.com/subscribe