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It only was the third merger that Almunia rejected out of some 800 cases since he became the EU's competition commissioner in 2010. Yet is showed the power of the EU's antitrust division in setting the conditions for multinationals to operate in the 27-nation bloc.
The TNT takeover would have been the largest acquisition in UPS's history.
"UPS believes that the combined company would have been transformative for the logistics industry, bringing meaningful benefits to consumers and customers around the world, while supporting much needed growth in Europe in particular," the company said in a statement Wednesday.
Almunia, however, disagreed. The EU found that it would have restricted competition in 15 member states, where the market would have been reduced to just 3 or 2 companies.
The EU was still looking for further concessions from UPS to make the deal palatable when the Atlanta, Ga. company scrapped it.
"We worked hard with UPS on possible remedies until very late in the procedure, but what they offered was simply not enough to address the serious competition problems," Almunia said.
UPS had offered in March to buy TNT, Europe's second-largest delivery company, to better compete with Europe's largest, Deutsche Post's DHL.
Despite the setback, Almunia was convinced TNT Express would remain a viable company.
"I don't think TNT is an ailing firm, not at all," Almunia said. "They are present in the market. I am sure they will continue to be in the market."