Twinkies will return, announced the company that bought partnership that bought Hostess Brands' snack cake lines, including Twinkies.
The private equity groups Apollo Global Management and Metropolis & Co. — now doing business as Hostess Brands LLC — recently paid $410 million for the rights to buy the Hostess and Dolly Madison snack cake lines as well as five plants, including the one in Emporia.
But Emporia City Commissioner Jon Geitz told KVOE-AM there had been no assurance the local bakery would reopen, so Thursday's announcement was good news.
"Having 250, 300 new employees coming in is a big win for the community," Geitz said, noting the plant and the city had been "'good partners for nearly 40 years."
Hostess Brands LLC said hiring is already underway for an initial 250 employees. The company is aiming for a total workforce of about 300 over the next several years, and the plant will be expanded. Officials hope it will start turning out Twinkies, HoHos and other Hostess mainstays by mid- to late summer.