E-cigarette sales could double this year to $1 billion, analysts say. The market for e-cigarettes has grown from thousands of users in 2006 to several million e-cigarette smokers worldwide.
Christian Hartmann / Reuters
E-cigarettes are now being sold by all of the nation's major tobacco companies. The final holdout, tobacco company Altria Group Inc., parent company of Philip Morris and maker of Marlboro cigarettes, announced today they would sell e-cigarettes under the MarkTen brand starting in August.
It's the last of the nation's major tobacco companies to market e-cigarettes in an industry-wide push to diversify beyond the traditional cigarette business, which has become tougher in the face of tax hikes, smoking bans, health concerns and social stigma.
The Richmond, Va.-based company declined to say whether it plans to expand beyond the initial statewide test market or whether it plans to advertise e-cigarettes on TV — a place tobacco companies have long been prohibited from marketing traditional cigarettes.
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