Apple announced two new iPhones earlier this week and got rid of the iPhone 5 completely. Normally that would mean great iPhone 5 discounts from retailers, but that hasn't been the case.
Marcio Jose Sanchez/AP/File
In previous years, when a new iPhone debuted it occupied the top spot in Apple's lineup and knocked older generations down a single rung on the food chain. However, this time around, Apple opted to replace the devices holding the top two spots, dropping the iPhone 4S all the way down to a $0 price point, and discontinuing the 5 all together. As a result, Apple has a new phone at both the $199 and $99 price tiers, the iPhone 5S and the iPhone 5C, respectively. (All prices are with a 2-year wireless contract.)
Naturally, one might assume that, with Apple ghosting the iPhone 5, the handset will see great discounts from resellers. Yet this is not the tactic that the kindly folks at Best Buy and AT&T have taken. These two merchants have chosen to continue to offer the iPhone 5 for its full, pre-death price of $199.99, despite the fact that the newer 5S has already been announced at that price point. (Update: AT&T has since dropped the price to $99.99.) It's possible that this price retention is related to the fact that the iPhone 5S will not be available for preorder; perhaps these stores figure that they can squeeze a couple more bucks out of those who just don't follow tech news.