Black Friday doesn't exactly scream charitable giving, but turns out the holiday spirit applies to Black Friday even less than you'd think. 44 percent of Black Friday shoppers purchase primarily for themselves, a recent DealNews survey shows.
Chris O'Meara/AP Photo/File
While Black Friday shopping doesn't exactly scream charitable giving, tradition suggests that Black Friday dollars are spent on a pretty good cause — buying holiday gifts for our loved ones. So we were somewhat surprised to discover that a whole bunch of you guys are turning the convention on its head and snatching up the greater portion of Black Friday loot for yourselves! In fact, in a recent DealNews survey, 44% of respondents said they'd mostly be purchasing goods for themselves on Black Friday.
There's a serious gender gap when it comes to buying presents for yourself on Black Friday. While it's true that 44% of our poll respondents said they'd mostly be shopping for themselves on Black Friday, the number swelled to 51% — more than half! — when we just looked at answers from guys.
The ladies, on the other hand, were more likely to say they'd be shopping for others; 59% said they were shopping for children or relatives, as opposed to just 25% who will be buying mainly for themselves. That said, the men were also more likely to be shopping for a spouse: 15% of males said they were shopping for a significant other, as opposed to just 7% of females who said the same.