McDonald's Japan says 'Aloha!' to new Hawaiian menu(Read article summary)
McDonald's Japan will introduce a new Hawaiian-influenced menu as part of a World Mac promotion after reporting plunging sales. The Hawaiian Pork Burger and the Loco Moco Burger will make their way onto the McDonald's menu next week.
What do you do when same-store sales plunge 38.6% in a month? You cue the Don Ho music and go to Hawaii.
McDonald’s Holding Co. (Japan) Ltd. is having a tough time. This week it reported a net $186 million loss for 2014, its first loss in 11 years, the result of revelations in July that it bought expired meat. For January it announced the 38.6% crash in comp sales following multiple reports of contaminated food (including a tooth found in fries).
Hoping the brighten the mood, the chain next week introduces a new Hawaiian-influenced menu as part of a World Mac promotion. Joining the menu Feb. 10 is a Hawaiian Barbecue Pork burger (at l.), with a pork patty topped with four-hour-slow-cooked pulled pork, coleslaw and pickles.
Loco Moco is a Hawaiian favorite, usually made with white rice, a burger patty, fried egg and brown gravy. McDonald’s version for the Japanese menu, the Loco Moco Burger (at r.), has two burger patties, a cooked egg, lettuce and gravy sauce. Completing the special menu are berry-topped pancakes, a pineapple pie and McShake Banana.