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Moving beyond the kitchen table

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Photo illustration / OJO Images / Newscom

(Read caption) A man runs a business from his kitchen table in this photo illustration. One step in shifting from a low-cost startup to a legitimate business is moving into a more formal work space.

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Bootstrapping is the name of the game for most startups. By keeping their expenses low, particularly overhead costs, entrepreneurs are able to start businesses with limited initial funding.

A bootstrapped startup also allows the entrepreneur to determine what the market really wants without having to lock in specific long-term expenses tied to a specific business model.

Once the business model has been tweaked enough that it begins to attract a significant growth in new business, the entrepreneur needs to shift modes and begin to create more formal form and structure to the business. This stage of development usually involves two major changes: hiring employees and moving into a legitimate space for the business.

However, walking over the threshold from bootstrapping and model testing to the commitment of adding fixed overhead expenses can be a frightening step.

"I think one of the struggles of starting a bootstrapped company is when to finally make the call to take on long-term commitments," said Kurt Nelson, a Belmont University alum and co-founder of Aloopma, a design firm with links to the Bonnaroo music festival.


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